The digital transformation in the cultural sphere has gone from being an option to being a necessity. After the pandemic, we have learned, among many other things, that the only way to progress is interconnection, regardless of the cultural sector in which you develop your project.
Companies that have followed the path of digital transformation already have a competitive advantage over traditional companies since they have a greater capacity to test ideas, recover faster from failures, reach objectives more quickly and need much less budget to have success.
But, when we talk about digital transformation, what are we talking about? If we had to give a concrete and simple definition, we would say that it is the reinvention of an organization using technology to adapt to the needs of its users and customers, offering added value.
Thus, among other advantages, digital transformation promotes cultural diversity, which is a fundamental component of European identity. Digitization favours a greater diversity of cultural production and consumption, and that, therefore, there are no borders for the circulation of cultural content.
In addition, according to the report prepared by the European Commission “Mapping the creative value chains – a study on the economy of culture in the digital age”, the digital revolution offers creators new opportunities to be more autonomous and have a self-sufficient role, thereby saving possible market imperfections and creating greater economic value through its construction site.
If you are thinking of starting the process of transition to digital in your project or cultural organization, here are some tips to keep in mind:
- Digital training of people: The involvement of the entire project team is key to achieving a correct digital transformation, so the first step is to undergo training to acquire these digital skills.
- Management of adaptation and communication: just as important as training, is to communicate to the team of workers what the change consists of and the benefits that they will obtain, personal and professional, with the digital transformation.
- Design of digital strategies that involve all project professionals, all processes and departments: The digital transformation must have a 360 approach, so do not forget strategies aimed at the design of a customer life cycle map, the measurement of the results, the correction in real-time and future planning according to the data obtained, for example.
- Use of Big Data: It is one of the essential elements of digital transformation. The organization and exploration of the data related to your project offer you the possibility of focusing your business towards that demand on which you have obtained information.
- Knowledge of digital tools: A website or presence on LinkedIn or Facebook is not enough. Having a digital marketing plan is an essential piece in your company’s digital strategy, as well as having data and customer management systems and tools in the cloud and the use of collaborative network applications that are already created to be used by any entrepreneur and professional.
- A good digital reputation: this is one of the keys that will open the door to new business opportunities. Being the first brand that your potential customers think of is essential for the success of your company.
References
“Mapping the creative value chains – a study on the economy of culture in the digital age”